Leveraging Your Experience and Test Results to Save Time and Money
You already discovered in the first part of thie course that you should leverage your own experience and testing results to save yourself time and money. Indeed, when you find something that works in one niche (such as a great headline), then you’ll often find it works just as well in other niches. But here’s the problem:
While everyone says you should “test and track” everything, you rarely find out what that actually means. And those who do explain it sometimes go into such technical detail that your eyes glaze over in sheer boredom.
Here, finally, is how to test and track in plain English. Although you can test everything, from your campaigns to your landing pages, for this chapter I’ll use the example of testing a sales letter…