Do more than is required. What is the distance between someone who achieves their goals consistently and those who spend their lives and careers merely following?  The extra mile.   Gary Ryan Blair

Congratulations! You now know how to leverage your assets and other people’s assets to make your profits jump a mile high!

Let’s quickly recap some of what you’ve discovered in this program:

• You discovered how to leverage your assets to create great products and content… faster, easier and cheaper!
• You found out the secrets of leveraging your content, your social network and your profits to drive hordes of eager buyers to your site… for less cost and less time than you ever imagined!
• You learned how developing a strong brand, positioning yourself in the market and building relationships work together to increase your conversion rate, grow your list and boost your profits!
• Time is money – you discovered how to grow your business by automating your business tasks and processes.

And much more!

In short: You discovered that the secret of growing your business and creating a profits jump doesn’t rest in starting from scratch every day.  Instead, you can use your existing assets to cut the learning curve, save time and save money.

Since you’ve read this far, then I know you’re interested in the proven tactics and strategies you’ve discovered in this couse.

But let me state the obvious:

Just knowing how to leverage your assets won’t make your profits jump.

They’ll only jump when you take action!

It all starts with you, right now.

Do me a favor and commit to taking action on everything you learned about in this book.  And then start right now by taking real action… today. Because the sooner you get started, the faster you’ll see the results!

To Your Success

Simon Hodgkinson

PS:  Your reseller package is being completed right now and will be posted on the site within the next couple of days -

I really hope you’ve enjoyed this course as much as I have enjoyed creating it for you and that you’ll put into practice some of the things we’ve covered – Remember even little changes can make a big impact and the more of them you apply the better it gets! :) 

But there’s one thing we didn’t cover in the main section – Specifically, you didn’t learn how to create a process map.

So here now is your process map mini-guide:

Step 1: Sketch out a rough draft of your process.

Since you want to be able to move things around and change the parts of your process, you should complete this step software (like bubbl.us or freemindshare.com), using post-it notes on bulletin board, or by using a white board with erasable markers.  You may complete this step by listing out all the steps of the process and then organizing them into the correct overall order (i.e. order them according to the chronological workflow). You may use arrows to link steps together and to show the flow direction.

Step 2: Determine the decision-making points of the process.

Those parts of your process where the arrows go in different directions means you have a decision-making point, usually in the form of a yes or no decision (which is generally depicted as a diamond on a process map).

Your process map should indicate what happens if the decision is “yes” and what happens when it’s “no.”  Then all loops should be closed so that the process continues flowing smoothly after these decisions.

Step 3: Get feedback from relevant people.

Before you finalize your process map, ask your relevant team members (i.e., those who will be completing the process) plus other experts, colleagues, etc for feedback.

Incorporate their ideas and then…

Step 4: Finalize your map and distribute.

When your process map is finished, label the different tasks with the names of those who are most likely to be working on a process. Then distribute it to all your team members – even those who may not be directly involved in a particular process.

For example, it’s useful for those working on your product-creation processes to know who works on your sales processes and vice versa. In this way, the process maps serve as communication tools to make your team work together more efficiently.

Consider the time you spend creating process maps as an investment. And then watch the return on your investment as you streamline your business, reduce costly mistakes and save time!

You already discovered in the first part of thie course that you should leverage your own experience and testing results to save yourself time and money.  Indeed, when you find something that works in one niche (such as a great headline), then you’ll often find it works just as well in other niches.  But here’s the problem:

While everyone says you should “test and track” everything, you rarely find out what that actually means. And those who do explain it sometimes go into such technical detail that your eyes glaze over in sheer boredom.

Here, finally, is how to test and track in plain English. Although you can test everything, from your campaigns to your landing pages, for this chapter I’ll use the example of testing a sales letter…

Step 1: Choose ONE thing to test.

Your first step is to create two different sales letters that you’re going to pit against one another, but only change one thing. That means the only difference between the two letters is a different headline OR a different price OR a different opening paragraph… you get the idea.

The reason you only test one element is simple: If one letter pulls better than the other, you won’t know what caused the change if there are multiple differences between the letters. But if you change just one element while holding ALL other variables constant, then you’ll know exactly what caused the change.

Side Note: Advanced users may use multivariate analysis – but to avoid you tuning out of this post, I’m going to stick with the basics

Step 2: Use a split test script.

Next, if you’re testing something like a sales letter, then you can use a split test script (AKA, an A/B script or A/B split test script). Run a search in Google and you’ll find plenty of options.  Google’s own web optimizer is a very useful (and free) tool

Step 3: Send traffic… and analyze.

Now send traffic to your site and let the script track the results. After you have approximately 30 to 50 actions (e.g., 30 to 50 purchases), then you can examine your results to see which, if any, sales letter pulled best.

If one version of your letter comes out as a winner, then put that one up as your new control and start testing other elements. You may re-test some of the bigger elements (like headlines) to see if you can create one that out-pulls your control. And of course you can start testing other elements, like your price, P.S., and so on.

That’s all there is to it – just choose one element to test, use a script to do all the tracking and analyzing, and constantly seek to beat your control. 

Sounds boring – Yes I agree… But this little exercise done today can easily add a zero or two to your bank account this year!

And the reason we do it is simple: Branding.

That is, when we begin to develop a relationship with a merchant, we become loyal to them. They can raise their prices, but we stick with them. As long as they deliver on their brand’s promise, we’ll remain fiercely loyal.

The same goes for your customers, which is why it’s so important for you to develop your brand, increase its exposure, and strengthen it.

When people know and trust their brand, they’re more likely to buy from you. And your backend sales (i.e. repeat sales) will explode, because people who have a good first-time experience with you will buy again!

Here’s how to increase your brand exposure:

Blanket your niche with your brand. Familiarity boosts sales. That’s why you should cover as much ground in your niche as possible.

To do this, find the most popular blogs and forums in your niche, and become a regular contributor. Use article marketing to help get your name and brand name associated with solutions to problems in your niche. Encourage your affiliates to help you spread your brand around, by giving them free content to post on their blogs, on YouTube, on their social media sites and in their newsletters.

Make your brand “cool” so that your customers want to help you spread it around. This won’t work in every niche. But if you can make your brand “cool,” then your target market will be willing to wear your brand on their clothing, put your stickers on their cars and more.

How? By creating slogans or pictures that people would want to wear or display. For example, if you run a conservative political website, then you could have clever anti-liberal sayings created that you put on CafePress.com merchandise (just be sure to include your branding).

Give value… free. You can build your brand and your reputation by over delivering… even when you’re giving something away for free.  And as a bonus, if you create something extraordinarily useful, entertaining or even a little shocking, the product could go viral – and that means it could sweep your niche like a prairie fire. That’s free brand exposure for you!

You could create a viral ebook, video, podcast, teleseminar, tool or similar. For example, if you’re selling blogging-related products, then perhaps you could give away free WordPress themes or plugins. If they become popular enough, your brand and link will be displayed on hundreds or even thousands of websites.

And if each of those sites gets an average of ten visitors per day who see your brand… well, you do the math!

You’ve just discovered three powerful, yet somewhat unconventional ways to get brand exposure.

Don’t just choose one tactic – use them all for maximum impact!

But once you’ve painstakingly built those relationships, then what?

Your first idea might be to ask your newfound colleagues and friends to promote your latest and greatest product. But if you want your business relationship to last, you shouldn’t do that.

Instead, your FIRST question should be, “what can I do to help you?”

In short, “give before you receive”.

Now once your relationship develops, you can and should start doing more joint ventures together.

Here are four ideas to get the creativity flowing:

Create a product together, and then market it together too. This works particularly well if you pull together a large number of marketers in one niche.

Ideas: Everyone can write an article that you compile into an ebook, everyone can create a short video, everyone can create a short podcast, or you can do a series of teleseminars with each marketer serving as your guest. You may even choose to do a weekend (offline) workshop together.

Advanced Tip: Create a paper book together with a large number of people in your niche (i.e., by having everyone contribute an article). Get the book listed on Amazon. Then on a certain date, have each partner not only promote the book to their lists, but also buy X number of copies to give away as gifts. This little tactic could easily send your book straight to the top of the Amazon bestseller list.

Exchange content (and links). Instead of just exchanging links on your blogrolls, exchange content.  For example, you can be a guest blogger on each other’s blog.
 
Exchange bonus gifts. You probably give a bonus gift (like an ebook) to your partners who buy a certain product or join your newsletter list. You can trade bonus gifts with your JV partners – that way, you now have MORE gifts to give your subscribers and customers… and your partner gets the benefit of any backend sales through his or her product.

Co-promote. When you do decide to ask a partner to promote one of your products, don’t make it the typical affiliate-style offer (e.g., “promote my product and earn this 50% commission”). Instead, make a co-promotion offer, where you send an endorsement to your list for your partner’s products, too.

These four joint venture ideas will put a load of cash in your pockets as well as your joint venture partner’s pockets!

But don’t stop with these ideas – a joint venture is only limited to your imagination!